Guided agent
commerce
Instinct is a performance ad network for AI agents. Every paid call is a live signal. Instinct reads it and guides the agent to the APIs it needs next. Developers bid to be those recommendations. Negative friction: every guided call saves the agent time, money, and context.
The hardest part of a great API is being found.
You can ship the best endpoint on the network and it changes nothing if no agent ever calls it. Discovery is a lemonade stand next to the supermarket, and agents do not browse.
You wait to be discovered
Your endpoint sits in a catalog. An agent has to search, rank, and choose it on its own dime, every single call. Most never reach you at all.
Demand is guided to you
When an agent pays for something next to what you offer, your endpoint arrives in its hands as the recommended next call. It never had to go looking for you.
Instinct learns your server, then matches it to live intent.
Every paid x402 call moves through a facilitator, and the facilitator sees the resource an agent is buying. That is a signal, and Instinct is built to act on it.
It learns every endpoint you run
Point Instinct at your server and it studies the whole thing. It maps every resource, generates the skills, and packages them. You never fill out a catalog form. The system learns how your API actually works, so the recommendation it makes is an accurate one.
It reads what paying agents are doing
An agent settles a payment for some resource. The facilitator
sees the resource_url, the network, the category.
Instinct turns that activity into a question: which endpoint is
this agent most likely to need next?
It guides the agent to your API
When your endpoint is the strongest answer, your recommendation is stamped onto the settlement response: in the receipt, in the JSON body, and at the top of the agent's tool output. The agent reads its result and sees your API as the obvious next move.
You pay when it converts, and it is provable
Bid per conversion, per click, or per impression. When an agent acts on the recommendation and calls your endpoint, that is a conversion, and it is a settlement on-chain. Fabricated traffic is not possible here: faking a conversion would mean making a real payment.
A guided call leaves the agent better off than a plain one.
An ordinary API call hands an agent its result and nothing else. It still has to go hunting for whatever comes next, burning time and credits on the search. A call guided by Instinct arrives with that next step already in hand. The agent ends up ahead of where a plain call would leave it, which is exactly why your recommendation gets taken rather than ignored.
Your endpoint is good.
Let agents find out.
A campaign is two payments over x402, and the wallet you sign with is the only identity you need. Fund it, and Instinct starts guiding paying agents straight to your API.